July 2010
Note: NEW COACHES.  If you have new coaches at your school, please send their e-mail addresses for inclusion in our mailing list.  Send to Steve@peakperformanceconsult.com.  Thank you.

Contents of July 2010 College Recruiter Update

• Big Changes Ahead for Website!

• This Month's "Shameless Bribe" Coupons!

• Subscription Information for 2010 Intelligence Report!

• Update:  SPECIALTY FEATURED PRODUCTS Segments!

• RECRUIT RIGHT™ Site:  Get Answers to Your Recruiting Challenges!

• Recruiters Bible-3rd Edition Will Make You Into a Better Recruiter!

• Capsule Summary of July 2010 Intelligence Report !

• Single Issues of BRIR  Available for Purchase!

• A Scientific Test to Discover the "Intangibles of Winning" in Your Players and Recruits for $21!

• Are you Tired of Being Out-recruited?  More Secrets from The Recruiters Bible-3rd Edition!

• Recruiters Library™ Catalog - July 2010 - Watch Fireworks Explode When You See These Special Monthly Offers  !
  
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BIG CHANGES AHEAD FOR WEBSITE

Big changes in the organization, look, and feel of Peak Performance Consultants are on the way!

I had an outside consultant audit the website to see how things can get better. She recommended that I split the site into two separate domains. So all the recruiting elements will be organized into a domain called Recruiting Right (www.recruitingright.com). She suggested I write a blog and also provide free Special Reports. Coaches will continue to receive the monthly Recruiter Email Update and Resource Update. Breakthrough Recruiting Intelligence Report will continue as a subscription newsletter through 2010.

Peak Performance Consultants (www.peakperformanceconsult.com) will keep the domain name and include all non-athletic related elements of my business, working primarily under the Center for Performance Enhancement Research and Education.

The Success Factors Scales will remain at each domain since there is both an Athletic Edition and a Corporate Edition.

The main reason for the changes is to bring 'ol Steve into 21st century technology and website design. It will be great for the coaches as well, as it should be more user-friendly.

I'm hoping to get things up and running by October 1, 2010. I'll keep you updated.

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THIS MONTH'S "SHAMELESS BRIBE" COUPONS

It seems as though you coaches LOVE to be bribed...by me!  If you can save some money on educational resources that will make you into better recruiters, you'll JUMP ALL OVER IT!

Continuing this month, I'm offering a SPECIAL ONLINE SERVICE to members of our coach's directory. Special "Shameless Bribe" Coupons for one, two, or three specific products in The Recruiters Library are being offered to directory coaches on a monthly basis. The discounts will be automatically applied to your purchase at checkout.

Here's how it works. I'll tell you the 1,2, or 3 products that will carry the "Shameless Bribe" Coupon. I'm not disclosing the amount of the coupon. You'll have to check that out yourself. But it will be 10% - 50% off the retail price. Heck, you may end up getting something for FREE with the coupon. PLUS, all complimentary items with a purchase of $25 or more STILL APPLY!

But that's not all! I'm throwing in a "Mystery" product discount each month as well! Since there are close to 300 recruiting education products in The Recruiters Library, there's a lot for me to choose from. And I will! And YOU'RE the beneficiary of my madness!

So if you're a picky shopper always on the lookout for the "right" product at a "discount" price, then you need to check out this column each month. I guarantee that something will catch your eye.

OK, here are the TWO products that will carry the "Shameless Bribe" Online Coupon this month:

1. DVD #3 - The Fundamentals of College Athletic Recruiting.
2. Recruiters Bible-3rd Edition.

"Mystery" Product: Think "6 Psych".

I urge you to NOT wait another minute to discover the amount of the "Shameless Bribe" this month. And remember!  You'll explode with confidence using these resources!
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SUBSCRIPTION INFORMATION FOR 2010 INTELLIGENCE REPORT

The newest edition of Breakthrough Recruiting Intelligence Report is now available to all coaches.  With a new format and reduced subscription prices, now is the time to take advantage of the ONLY online trade newsletter for college recruiters.

Sample Newsletter

This is the premier online recruiting trade newsletter for college coaches.
You can read Why the Best College Recruiters Subscribe to BRIR at this link:

Why the Best College Recruiters Subscribe to BRIR

The subscription rate in 2010 for 12 online issues is $29.95.

You can SUBSCRIBE NOW at this link:

Subscribe Now

For coaches who want to purchase single issue copies in 2010, the cost will be $5.95 each.

Don't wait any longer!  Make 2010 a great year with BRIR.

You can SUBSCRIBE NOW at this link:

Subscribe Now.

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UPDATE:  SPECIALTY FEATURED PRODUCTS  SEGMENTS

In the July 15th Recruiters RESOURCE Update, five new specialty Featured Products segments were introduced to our readers. And the response was unbelievable! Here are the segments and selections that you can take advantage of until August 15th:

*   The BEST of The Recruiters Institute
Dick Foster, a former recruiting coordinator at the University of Oklahoma, talks about How to Develop, Manage, and Maintain a Recruiting System for the Entire Athletic Department.

*   The Monthly FEATURED SPORT from Recruit Right
This unique section provides answers and guidance to those recruiting challenges from NCAA Division I Field Hockey. Next month, the sport may be yours!

*   SYSTEMS APPROACH Package of the Month
This unique section features the insider information of the recruiting system dynamics of a championship collegiate athletic program. The July-August package highlights the University of Miami (FL) Football recruiting system.

*   Vintage SMALL SCHOOL Recruiting Tips
This unique section features a recruiting topic that offers small school recruiters some vintage insider information. This month, Mike Evans, the head baseball coach at Bellevue University, talks about Small School Recruiting: How to Stretch the Limited Budget.

*   PSYCHO-SOCIAL ASPECTS of Recruiting
This unique section offers a recruiting topic that discusses the psycho-social aspects of recruiting. This month, Sue Semrau, the head women's basketball coach at Florida State, talks about the Absolute Essentials When Communicating with Your Recruit.

Enjoy these fantastic Specialty Featured Products until the new choices arrive on August 15th!
 
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Recruit Right™ SITE:   GET ANSWERS TO YOUR RECRUITING CHALLENGES

College coaches can get a better handle on the myriad of recruiting challenges they face each day by accessing this site:  Recruit Right™. Where the BEST Recruiters Come to LEARN More!

WHAT IS IT?  Recruit Right™ is THE site that college recruiters frequent often. The site allows every coach in every sport in every level of competition  to enter and find a resource (or more) that will give some insight into answering a recruiting challenge for that coach in that sport.

For example, a Division II volleyball coach can enter the site, click on Division II, then Volleyball, and arrive at a site that will list some important challenges that volleyball coaches in Division II are currently experiencing. Some resources (books, CDs, DVDs, newsletters) will be offered that will assist the coach in answering the problem.

NO RESOURCE OF THIS SCOPE AND DEPTH IS OFFERED ANYWHERE IN THE WORLD! You receive Official Notification in The College Recruiter RESOURCE Update. Look for it in your InBox on the 15th of each month.

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THE RECRUITERS BIBLE-3RD EDITION WILL MAKE YOU INTO A BETTER RECRUITER

The Recruiters Bible-3rd Edition is available for purchase in the Recruiters Library™ catalog, and coaches just love this resource.  The newest edition of the only recruiting teaching manual on the market today has over 60 pages of revisions.  New samples of letters, check lists, surveys, questionnaires, and more.  The Appendix section has also been updated to give you additional valuable resources.  Check out the Table of Contents of the Bible in the Bookstore section.

Retail price for this 500-page, 18-tabbed section teaching manual is $349.  But coaches who receive this Monthly Email Update can purchase The Recruiters Bible-3rd Edition for $259 plus shipping/handling.

This resource is ideal for the beginner and veteran recruiter, and is a MUST HAVE for every athletic program that wants to gain a COMPETITIVE ADVANTAGE in the recruiting wars.

WHAT THE EXPERTS HAVE TO SAY...

"The Recruiters Bible provides coaches with a blueprint for success. Organization and preparation is the key to success for any athletic program, and the Recruiters Bible helps coaches implement their recruiting plan in a first-class, professional manner."

Ritch Price, Head Baseball Coach, University of Kansas

"The Recruiters Bible has been a tremendous tool for us in re-evaluating our recruiting strategies and developing new ones that are more detailed, time efficient, and personable toward our prospects."

Rich Rasmussen, Assistant Football Coach and Recruiting Coordinator, Washington State University

"Steve, what a great book!  After writing a few policy and procedures manuals over the years, I have only about a fourth of what you have in the Bible.  And I thought I was organized!  Thanks, this is perfect!

Bob Friske, Head Men's Soccer Coach, SUNY-Oswego

"The techniques and ideas from your 'Bible' helped Auburn Swimming/Diving land the #1 recruiting class in the country last year."

Chad Onken, Assistant Swimming Coach, Auburn University

CAPSULE SUMMARY OF JULY 2010 INTELLIGENCE REPORT

Here is a capsule account of what the competitive recruiters subscribing to Intelligence Report are reading this month:

1. Mailing Station: What exactly is a FACT SHEET, and how can it make your mailings more powerful? The 16th part in a continuing series. Read about it here.
2. Phone Zone: What does it take to be successful in the art of recruiting student-athletes?  The second of a three-part series. 
3. Q & A: The Knight Commission has issued a report calling for more balance between academic and athletic spending.  Can it happen?  Read on.
4. And, of course, the always-timely-mostly-irreverent Publishers Notes.

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SINGLE ISSUES OF BRIR AVAILABLE FOR PURCHASE

Coaches can still purchase single issue copies of all 12 editions of the 2008 and 2009 volumes of Breakthrough Recruiting.  The current 2010 issues are also available for purchase. Those items are available in The Recruiters Library™.  

Here are the directions to purchase single issues of the 2008, 2009, and 2010 BRIR newsletters:
1. Go to www.peakperformanceconsult.com, and click on Breakthrough Recruiting on the home page.
2. On the Menu Page, click on Purchase Single Issues.
3. A list of each month appears in which a single issue is available for purchase.
4. Click on the month of choice to view the Table of Contents for that issue.
5. To purchase, click the Add-to Cart button at the bottom of the page.

All transactions take place online. Upon completing the credit card information, you will be emailed an access code by which you will obtain your issue.

To access your issue, you need to follow these directions:
1. Go to www.peakperformanceconsult.com, and click on Breakthrough Recruiting again.
2. On Menu Page, click on Subscriber Check-in.
3. Insert your personal Access Code in the box and hit Enter.
4. The issue you purchased will be listed. You simply click on the link.
5. There is an optional Printer-Friendly version that you can utilize to make a permanent hard copy of the newsletter.

The cost for a 2008 single issue of this specialized and unique recruiting trade newsletter is just $29.95 each.  Cost for each 2009 single issue is $15.95.

IN JUST A MATTER OF MINUTES...You can have your favorite single issue of Breakthrough Recruiting Intelligence Report in your hands for some light June reading to help you make yourself into a better recruiter!
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A SCIENTIFIC TEST TO DISCOVER THE "INTANGIBLES OF WINNING" IN YOUR PLAYERS AND RECRUITS FOR $21

Research indicates that members of championship teams, both male and female, exhibit these qualities: Cohesiveness, competitiveness, confidence, ability to cope with pressure, rehab from injury/illness quickly, integrity, leadership, maturity, mental toughness, and motivation.  Are your current players and recruits strong in these areas?  Do you want to know if they are?

It's time for you to get a Championship Profile of all your team members.  You've been thinking about it for years.  Now is the time to take action.  It's a ONE-TIME INVESTMENT that will give you and your players valuable team-building and personal development information.  This is the critical information that you're lacking from making your team into a championship contender.  It's the mental make-up that will put your team over the top, not the physical skills.  Stop waffling on this critically important coaching decision.  Get the profiles, and start making your team into a champion!

Your psychological profile is a scientifically-validated research instrument designed to discover the level of strength in your players regarding the "intangibles" of winning.  As coaches, you're always talking about the "intangibles" of winning with your players.  Now you can get scientific proof of how mentally strong your players really are.  This is the kind of information a coach builds champions with.  It's time you took charge of your team's destiny.

In July 2010, coaches can test the level of strength of their players in 10 psychological traits that college coaches have identified as critical to know in their players and recruits for the low price of $21 per test, when you purchase 10 or more tests for your team.   Assessments cost $49 each for 1-9 tests.

The Success Factors Scales® - Athletics Edition will give coaches and student-athletes critically important feedback in 10 psychological traits of winners.  Here is what the experts have to say...

"I felt the Success Factors Scales® - Athletics Edition is an excellent test for athletes to begin to look more deeply at important aspects of competing that they usually don't consider.  It would be an excellent tool for coaches of current athletes and for coaches to use for recruiting."
Donna Martin, Athletic Director, Mary Baldwin College

"It was great to see in-depth who you really are, and what you stand for.  The in-depth explanations were very interesting to look at, and realize that it really does describe who you are."
Jessa Diaz, Women's Basketball Player, Baldwin-Wallace College

Coaches, players, and recruits will gain valuable personal development data and receive a 14-page personalized Executive Summary that you can print and save following the completion of the assessment.  Check out the sample Executive Summary at the site.

Get all the details at www.successfactorsscales.com.  Call Dr. Steve Brennan with any questions at 800-293-1676.
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ARE YOU TIRED OF BEING OUT-RECRUITED?

MORE SECRETS FROM THE RECRUITERS BIBLE-3RD EDITION

[Note:  The Recruiters Bible-3rd Edition is a massive 500-page, 18-tabbed section instructional manual that teaches the novice and experienced college coach how to become a better recruiter.] Click here for <<more info>>
 
Are you aware that...

The Recruiters Bible-3rd Edition gives you some self-assessment instruments for discovering how to meet the expectations of others  ?

Learn more Secrets from The Recruiters Bible-3rd Edition in future newsletters.

If you are interested in purchasing a copy of The Recruiters Bible-3rd Edition, the pricing information is located in the Books section of The Recruiters Library™ Catalog.

QUICK LINKS TO THE RECRUITERS LIBRARY™ CATALOG

1.  Monthly Special Offers                      

2.  Books                                              

3.  Audiotapes                                     

4.  Systems Approach Packages            

5.  Video Series                                    

6.  Specialty Services                            

7.  NACAR                                            

8.  Order Form                                       

A BEST-SELLER!  UPDATED AGAIN.. WITH EVEN MORE CUTTING-EDGE INFORMATION!  
The Premier College Athletic Recruiting Manual

THE RECRUITER’S BIBLE-THIRD EDITION is the only book of its kind that teaches coaches how to recruit. This massive text (500 pages with 18 tabbed sections) touches all the bases for the novice and experienced college athletic recruiter.  Technical skills are coupled with mental skills training to give the recruiter a distinct advantage over the competition. Numerous checklists, surveys, work sheets, inventories, and questionnaires supplement the content.  Sample section titles include “Know Yourself;” Information Gathering;” Making Contact – Phone;” “Making Contact – Mailings;” Making Contact – Home Visit;” Making Contact – Campus Visit;” and “Gaining the Recruiting Edge – The Psychological Factors.” An Appendix section offers fundraising ideas, recruiting recommendations from parents and athletes, information on recruiting the foreign athlete, and much, much more. If you recruit, you MUST have this resource in your personal library!

The Recruiter’s Bible-3rd Edition          Retail Price: $259         
[Include $18.95 for shipping/handling via UPS.]

WHAT THE EXPERTS HAVE TO SAY...

"The Recruiters Bible provides coaches with a blueprint for success.  Organization and preparation is the key to success for any athletic program, and the Recruiters Bible helps coaches implement their recruiting plan in a first-class, professional manner."

Ritch Price, Head Baseball Coach, University of Kansas

"The techniques and ideas from your 'Bible' helped Auburn Swimming/Diving land the #1 recruiting class in the country last year."

Chad Onken, Assistant Swimming Coach, Auburn University

"The Recruiters Bible has been a tremendous tool for us in re-evaluating our recruiting strategies and developing new ones that are more detailed, time efficient, and personable toward our prospects."

Rich Rasmussen, Assistant Football Coach and Recruiting Coordinator, Washington State University

"Steve, what a great book!  After writing a few policy and procedures manuals over the years, I have only about a fourth of what you have in the Bible.  And I thought I was organized!  Thanks, this is perfect!

Bob Friske, Head Men's Soccer Coach, Keuka College

WHAT THE EXPERTS HAVE TO SAY...

"Every leader needs an arsenal of weapons to deal with the issues that can help or hinder the development of a group into a team.  In 6 Psychological Factors for Success, you will find a book that offers an array of insights and experiences, each written from the unique background and philosophy of coaches whose job it is to help their team reach its maximum potential."

Bret Simon, Head Men's Soccer Coach, Stanford University

Coaching legends (Dale Brown of LSU basketball, LaVell Edwards of BYU football, Teri Clemens of Washington (MO) University volleyball, and Gary Ward of Oklahoma State baseball, and many others) discuss their winning philosophies on team building.  The publisher has discovered a limited amount while doing inventory.  Take advantage of this coaching education masterpiece!

Price:  $19.95 plus $6.25 postage/handling.

WHAT THE EXPERTS HAVE TO SAY...

"I can't think of a better way to develop your team building strategies than to listen to experience and success. COMPETITIVE EXCELLENCE gives you a rare opportunity to draw from the experiences of some successful minds.

Mike Candrea, Head Softball Coach, University of Arizona

THE MENTAL EDGE: Basketball’s Peak Performance Workbook (3^rd edition).

“The Mental Edge: Basketball’s Peak Performance Workbook (3^rd edition)” is available to coaches interested in developing their player’s mental approach to competition.

Sample chapters include relaxation, concentration, visualization, positive self-talk, and how the mind works.  There is an extensive list of worksheets, simple psychological tests and scoring keys, and much, much more.  Here is what the experts have to say:

“This book gives sound information to every coach interested in developing a stronger communication skills, better motivational insights, and setting the stage for peak performance possibilities.”

                                    Rick Samuels, Head Men’s Basketball Coach
                                    Eastern Illinois University

Cost of the book is $29.95 plus $6.25 postage/handling.  Write MENTAL EDGE on the order form.

NEWEST RECRUITING BOOK NOW AVAILABLE!

Inside Recruiting™: The Master Guide to Successful College Athletic Recruiting - Vol. IV is now available.  This popular series of recruiting books has been widely embraced by college coaches nationwide.

With the foreword written by Mary Wise, the head volleyball coach at the University of Florida, coaches can expect to find insights and recruiting strategies from the following chapters:

•      Critical Recruiting Elements of the Campus Visit

•      High Impact Recruiting Techniques for the Non-Scholarship Program

•      Critical Elements of the Home Visit

•      Championship NAIA Recruiting Methods

•      Championship Junior College Recruiting Methods

•     Coaches, Counselors, and Cash: How Admissions Can Help You Enlarge Your  Recruiting        Budget and Enhance Your Recruiting Success          

•      Recruiting 101: Recruiting Skills for the Beginner and Beyond

•      How to Work Effectively with the High School Coach and Guidance Counselor

•      How to Avoid Burnout in Recruiting

•      The First Phone Call: Do's and Don'ts

The retail price of the book is $29.95 plus $6.25 postage/handling.  Write VOLUME 4 on the order form. 

STILL AVAILABLE!

Recruiting Book: 3rd Edition

The third book in the best-selling series of Inside Recruiting™ volumes is still available. Reserve your copy now!

INSIDE RECRUITING™: THE MASTER GUIDE TO SUCCESSFUL COLLEGE ATHLETIC

RECRUITING – VOLUME III is available only through The Recruiters Library™.

VOLUME III ARTICLES
• Insider Secrets 
• Letter Writing: Setting Up a Letter Series
• Admissions Support: How to Develop an In-House Recruiting Workshop for Your Coaching Staff
• Recruiting the Foreign Athlete
• From the Doghouse to the Penthouse: Rebuilding a Program
• How to Recruit the Parents During the Recruiting Process
• Closing the Deal in Division III
• Recruiting the Male and Female Minority Student-Athlete
• Recruiting Division I Under Need-Based Guidelines
• Bonding with the Student-Athlete During the Recruiting Process

WHAT THE EXPERTS HAVE TO SAY...

“Inside Recruiting™ can give you the edge you need in recruiting. I have found the books to be extremely helpful for new ideas and strategies.”

Steve Swanson, Head Women’s Soccer Coach
University of Virginia

Inside Recruiting™ – The Book – Volume III Only $29.95 plus $6.25 postage/handling.

INSIDER INFORMATION

PSYCHOLOGY OF WINNING NOTEBOOK

Revised and updated.  The complete notes from Dr. Steve Brennan's highly-acclaimed Psychology of Winning Clinic.  Topics include motivation, discipline, and mental toughness.  So organized, it's just like sitting at the clinic itself!

Retail price: $20.00 plus $6.25 shipping/handling.

ORDER TOLL FREE

Phone: 1-800-293-1676  Visa MasterCard Amex Discover             
Fax: (402) 334-4437                                        

Administrative Aspects
 7    Role and Responsibility of the Recruiting Coordinator
19   How to Develop, Manage and Maintain a Recruiting System for the Entire Athletic Department
31   Teamwork in Recruiting: Working with Your Admissions Office
37   The Recruiting System: Making It Work for the Entire Athletic Department
47   Admissions Support: How to Develop an In-House Recruiting Workshop for Your Coaching Staff
71   How to Develop a Successful Recruiting Model For Your Program
72   Developing a Player Evaluation System for Recruiting
94   How Admissions Can Help You Enlarge Your Recruiting Budget and Enhance Your Recruiting Success
105  Gaining the Recruiting Edge: How An Effective Student-Athlete Support System Can Positively Impact
       Recruiting
126  Building a Championship Staff: Needed Recruiting Knowledge/Skills for Your New Staff                        
144  How to Optimize the Strengths of a New Recruiting Staff
152  Critical Time Management Skills for Recruiters
158  How the Secrets of Service Academy Recruiting Can Help Your Program
173  The Role and Responsibilities of the Director of Operations For Your Sport
174  The Maintenance Phase in Recruiting: You've Got Them, Now What?               

Campus Visit/Home Visit
3     Selling the Student-Athlete During the Home Visit
4     Selling the Student- Athlete During the Campus Visit
27   Critical Elements of the Campus Visit
44    Organizing Your Home and Campus Visits
76    How to Impress Your Top Recruit During the Campus Visit
79    Critical Elements of the Home Visit
87    The Official Campus Visit: How to Create An Effective Itinerary to Sell Your School
97    How to Impress Your Top Recruit During the Home Visit
123  Organization and Preparation for the "Unofficial" Campus Visit

Championship Methods
55   Championship Division III Recruiting Methods
61   Championship Division I Recruiting Methods
62   Championship Division II Recruiting Methods
84   Championship Junior College Recruiting Methods
89   Championship NAIA Recruiting Methods
154  MORE Division I Championship Recruiting Methods  

Clearinghouse
41   NCAA Initial-Eligibility Clearinghouse: Role and Function in the Recruiting Process
180 Next-Generation Clearinghouse: The Role of the NCAA Eligibility Center in the Recruiting Process

Gender
13    Panel: Recruiting the Female Student-Athlete
21    Panel: Recruiting the Male and Female Minority Student-Athlete
73    How to Recruit the Blue-Chip Female Student-Athlete
96    Secrets for Recruiting the Blue-Chip Student-Athlete
113  New Approaches to Recruiting the Minority Student-Athlete
119  Super Woman on Campus: How to Successfully Balance Multiple Roles as a Female Coach
166  So You Want to Be a Division I Recruiter? (Women's Athletics Perspective)
170  So You Want to Be a Division I Recruiter? (Men's Athletics Perspective)

International Recruiting
38     Recruiting the Foreign Athlete
121   Guidelines for International Recruiting

Letter Writing
5  Creative Letter Writing Techniques
23  How to Write a More Effective Recruiting Letter
63  Letter Writing: Setting Up a Letter Series
91  Creatives: Unique Approaches to Enhance Your Mailings

Minority
12    Panel: Recruiting the Minority Student-Athlete
21    Panel: Recruiting the Male and Female Minority Student-Athlete
113  New Approaches to Recruiting the Minority Student-Athlete

Parents/Student-Athletes
14   Panel: The Parent’s Perspective: Tape 1
17   Panel: The Student-Athlete’s Perspective: Tape 1
28   Panel: The Parent’s Perspective: Tape 2
29   Panel: The Student-Athlete’s Perspective: Tape 2
42   Panel: The Parent’s Perspective: Tape 3
43   Panel: The Student-Athlete’s Perspective: Tape 3
74   How to Recruit the Parents During the Recruiting Process

Phone Recruiting
  6   Telemarketing Skills for Recruiting
 48   Effective Phone Recruiting Techniques
 59   Phone Recruiting: Successful Scripts and Simulations
100  The First Phone Call: Do’s and Don’ts

Psych-Social Aspects
 2    Bonding with the Student-Athlete During the Recruiting Process
39   Psychological Aspects of the Recruiting Process
56   Recruiting Motivation: Staying Up in Down Times
69   Building Rapport in the Recruiting Process
75   Discipline in Recruiting: How To Get It/How To Keep It
86   How to Avoid Burnout in Recruiting
92   Establishing Your Recruiting Image: What Are You Selling and Why?
93   Recruiting with a National Championship Mentality
99   How to Establish Credibility with the Recruit and Parents
107 Communication in Recruiting: Critical Verbal and Nonverbal Skills
146 How to Build Confidence As a Recruiter
148 How to Connect With Today's Student-Athlete
164 The ABSOLUTE ESSENTIALS When Communicating With Your Recruit
176 When a Laugh May Land You a Recruit: The Importance of Humor and Laughter During the Recruiting Process

Small School
20   Effective Recruiting on a Minimal Budget
24   Recruiting Division III Student-Athletes with a Division I Approach
25   Panel: How to Recruit Effectively Without Scholarships
26   Panel: Trade Secrets for Recruiting to the Small School
40   Recruiting to the NCAA Division II Urban Campus
45   Recruiting in Division II with a Division I Approach
58   From the Doghouse to the Penthouse: Rebuilding a Program
60   Phone Recruiting: Successful Scripts and Simulations
64   Letter Writing: Setting Up a Letter Series
66   Recruiting Magic: How to Find the Best Student-Athletes for Your Program
70   Building Rapport in the Recruiting Process
78   Closing the Deal in Division III
85   The One-Person Recruiting Staff: How to Make it Work
88   Small School Recruiting: How to Stretch the Limited Budget
111  How to Effectively Recruit to the Private and Expensive Nonscholarship School
128  Advanced Recruiting Techniques in Division III
150  How to Teach Part-Time Coaches to Recruit Effectively
160  Effective Recruiting Strategies for Division II
162  New Approaches in Division III Recruiting
167  Differences in Recruiting in Division I, II, and III

Systems Approach
103  The University of Tennessee Women’s Basketball Recruiting System – Part I
104  The University of Tennessee Women’s Basketball Recruiting System – Part II
106  Mississippi State University Football Recruiting System
110  The Central (IA) College Volleyball Recruiting System
112  The University of Kentucky Men’s Basketball Recruiting System
114   University of Nebraska-Lincoln Volleyball Recruiting System
116   University of Oregon Football Recruiting System
118   Arizona State University Women's Basketball Recruiting System
120   Abilene Christian University Track & Field Recruiting System
122   Michigan State University Men's Basketball Recruiting System
125   University of Florida Volleyball Recruiting System                                                                           
127   Salisbury University Men's Lacrosse Recruiting System                                                                   
129   University of Miami (FL) Football Recruiting System                                                                        
131   Duke University Women's Basketball Recruiting System                                                                  
133   Syracuse University Men's Basketball Recruiting System                                                                
135   Wisconsin-Whitewater Volleyball Recruiting System - Part I                                    
136   Wisconsin-Whitewater Volleyball Recruiting System - Part II                                    
137   University of Arizona Men's Basketball Recruiting System                                            
139   Louisiana State Women's Basketball Recruiting System                                           
141   University of Oklahoma Softball Recruiting System                                                      
143   University of Nebraska-Lincoln Football Recruiting System
145   University of Nebraska-Lincoln Wrestling Recruiting System
147   University of Notre Dame Women's Basketball Recruiting System
149   St. John's University (MN) Football Recruiting System
151   Ohio State University Women's Volleyball Recruiting System
153   The University of Connecticut Men's Basketball Recruiting System
155   Marquette University Men's Basketball Recruiting System
159   University of Nebraska-Omaha Women's Soccer Recruiting System
161   Juniata College Women's Volleyball Recruiting System
163   Florida State Women's Basketball Recruiting System
165   UConn Women's Basketball Recruiting System
169   College of Charleston Men's Basketball Recruiting System
171   Middlebury College Men's Ice Hockey Recruiting System
178   Northwest Missouri State Football Recruiting System
                                              
Systems Approach Packages

Recruiters can purchase a copy of the audiocassette tape/CD and a copy of the written seminar workbook materials for all the schools presently listed in the "Systems Approach" section of the catalog. The Systems Package allows you to link the written materials with the audiotape/CD information, a benefit not available to recruiters until now!

The cost of each package varies because of the amount of written materials in the package and the number of audiotapes/CDs that accompanies the written materials.  NOTE:  On the Order Form, please write "Systems Package", the school, and the amount.  For example, the "Tennessee Women's Basketball Systems Package, Audiotape format, $37.95."  You will receive two mailings: one containing the written materials and one containing the audiocassette tape(s)/CD. The first amount in the System's Package Cost is for a copy of an audiocassette tape.  The second amount refers to the package that includes a CD of the information.

Northwest Missouri State Football                                       178                     $29.95

Technology
50   Computerization in the Recruiting Process
51   Cutting-Edge Technology for Recruiters: A Mini Workshop
83   Recruiting Technology: Effective Use of the Laptop Computer in the Recruiting Process
108  Recruiting Technology: How to Use the Internet to Recruit
109  Recruiting Technology: How to Develop and Produce All Recruiting Materials In Your Office
157  New Direction in Recruiting Technology
168  Next Generation Recruiting Technology

General Interest
  1   Ethics in Recruiting
  8   The Masters Panel
  9   Packaging Your Program
 10   Maximum Utilization of the High School Coach in the Recruiting Process
 11   Competing with the “Cadillac” Programs
 16   Closing the Sale
 22   How to Deal with Negative Recruiting
 33   How to Deal with Perceptions Versus Facts in the Recruiting Process
 34   Recruiting from the Bottom Up: How to Start a New Program from Scratch
 35   Panel: The Champions Forum
 46   NCAA Recruiting Rules: What Every Recruiter Must Know Before You Start Recruiting
 49   Successful Recruiting Strategies for Junior College Through Division I
 52   Recruiting Division I Under Need-Based Guidelines
 54   How to Effectively Utilize Your Student Body in the On-Campus Recruiting Process
 57   From the Doghouse to the Penthouse: Rebuilding a Program
 65   Recruiting Magic: How to Find the Best Student-Athletes for Your Program
 67   Recruiting Resources for Football and Women’s Basketball
 68   Moving Up the Coaching Ladder: Recruiting Skills to Get You to the Next Level.
 80   The Little Things in Recruiting That Make the Biggest Difference
 81   The Recruiting Video: Guidelines for Coaches When Recruiting An Athlete From Video
 82   The Fundamentals of College Athletic Recruiting
 90   The “Mid-Majors” Dilemma: Competing Effectively Against Big Names/Big Conferences
 95   Strategies for Recruiting Large Numbers of Athletes
101   How to Work Effectively with the High School Coach and Guidance Counselor
102   Powerful Closing Techniques
115   The Rookie Recruiter: Getting Organized, Getting Started
117   How to Make Your Summer Sports Camps into a Recruiting Tool
124   How to Become the Best Recruiter at Your School
132   Who is the "Champion":  Recruiting the "Decision-Maker" in the Recruiting Process                            
134   Winning Recruiting Concepts: How to Set Yourself Apart from the Competition                                     
138   How to Develop Your Players into Recruiters                                                                            
140   How to Make Your Summer/Off-Season Recruiting Hassle-Free

NOW AVAILABLE!

ON-CAMPUS SEMINAR

COLLEGE ATHLETIC RECRUITING: A CHAMPIONSHIP APPROACH is the most comprehensive recruiting seminar EVER! This personalized hands-on workshop is a highly unique, interactive, multi-media learning experience that blends technical recruiting skills with a mental skills program that is sure to make your coaches into championship college recruiters.

At the workshop, you will learn the basics of home and campus visits, effective phone recruiting techniques, creative mailing ideas, powerful closing techniques, and much, much more. You also will learn how to gain the psychological edge over your competitors.

For a personalized cost quote, contact Steve Brennan at (800) 293-1676

What the Experts Have to Say...

"Binghamton University athletics has certainly come a long way since the time you conducted our on-campus recruiting seminar.  Many of the same people who participated in your seminar remain on our staff today and recall the great job you did assisting them with becoming better skilled in the art of recruiting."
Jim Norris, Senior Associate Athletic Director, Binghamton University

“Awesome...Motivating...Inspiring! A must for all college recruiting coordinators and recruiting assistant coaches!”
Matt Sorochinsky, Wrestling Coach
Binghamton University

“The information you receive from this on-campus seminar, if utilized properly, should result in a more successful recruiting program for your school.”
Dave Larish, Cross Country Coach
U.S. Naval Academy

"Steve did a terrific job of reintegrating the obvious and giving some new 'nuggets' and perspective."
 Brad Hoyt, Head Men's Basketball Coach
 Culver-Stockton College

"I loved the college recruiting seminar because it helped me realize the real focuses in athletic recruiting from introduction to matriculation."
 Misty McBee, Assistant Director of Admissions
Culver-Stockton College

"Dr. Steve helped sharpen my focus.  Any college staff would benefit from a day with Steve."
Sean Holmes, Head Men Soccer Coach, Drake University

"Insightful and re-affirming!  Recruiting is very challenging for me, and your information was a much needed push of encouragement."
Natasha Brown, Head Track & Field Coach, Drake University

JOIN!
Professional Recruiting Organization

The NATIONAL ASSOCIATION OF COLLEGE ATHLETIC RECRUITERS™ (NACAR) is the only professional education association developed specifically to aid the college athletic recruiter.

Your one-year benefits package includes:
1. A 15% discount on all purchases of books, videotapes, and audiotapes from The Recruiters Library ™.
2. Special member registration discounts to the Recruiters Institute™ seminar.
3. Opportunity to purchase The Recruiters Bible -3rd Edition at a 45% discount.
4. The opportunity to be listed in a national e-mail directory of college athletic recruiters.
5. Special member discount for On-Campus Recruiting Seminar Presentation.
6. A FREE GIFT upon receipt of membership dues.

Annual Dues: Individual – $125 Institution – $999

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